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Why your residents won’t tell you the truth about your dining program. I have two ways of knowing what your residents think about your dining: 1) I spend a lot of time privately interviewing IL and AL residents across the U.S., and 2) I spend a...

By Cynthia Thurlow-Cruver, principal at 3rdThird Marketing. Executive directors and marketing directors at senior living communities ask me the same question: “So what does our culinary program have to do with our marketing?” In short, just about everything. “We’re losing sales because of our food.” For more than 10...