Why your residents won’t tell you the truth about your dining program.
I have two ways of knowing what your residents think about your dining: 1) I spend a lot of time privately interviewing IL and AL residents across the U.S., and 2) I spend a...
By Cynthia Thurlow-Cruver, principal at 3rdThird Marketing.
Executive directors and marketing directors at senior living communities ask me the same question: “So what does our culinary program have to do with our marketing?”
In short, just about everything.
“We’re losing sales because of our food.”
For more than 10...