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Usually, The Culinary Coach helps communities of all types self-operate their own dining departments. We provide the recipes, menus and training materials that CCRCs and assisted living, memory care and skilled nursing communities need to succeed. However, in this post we're going to tell you...

Imagine a total stranger comes to your home and cooks Thanksgiving dinner. He or she chooses to cook whatever they want, but they will not accommodate your family’s favorite dishes, recipes or traditions. Afterward, your family will probably say, “That was nice, but it didn’t...

Dining is all about culture, both in the kitchen and the dining room. If your dining room is quiet without laughter and conversations, then you know you have a culture challenge. The good news is, with time and focus, it’s easy to turn this around. Depending...

Plate costs per day can be as low as $6 in skilled nursing and as high as $12 at high-end CCRCs, so how do you know what to budget for your community? If your community is self-operating and has a daily plate cost goal of $8,...

Why your residents won’t tell you the truth about your dining program. I have two ways of knowing what your residents think about your dining: 1) I spend a lot of time privately interviewing IL and AL residents across the U.S., and 2) I spend a...

By Cynthia Thurlow-Cruver, principal at 3rdThird Marketing. Executive directors and marketing directors at senior living communities ask me the same question: “So what does our culinary program have to do with our marketing?” In short, just about everything. “We’re losing sales because of our food.” For more than 10...