Author: 3rd3rd

Plate costs per day can be as low as $6 in skilled nursing and as high as $12 at high-end CCRCs, so how do you know what to budget for your community? If your community is self-operating and has a daily plate cost goal of $8,...

Why your residents won’t tell you the truth about your dining program. I have two ways of knowing what your residents think about your dining: 1) I spend a lot of time privately interviewing IL and AL residents across the U.S., and 2) I spend a...

By Cynthia Thurlow-Cruver, principal at 3rdThird Marketing. Executive directors and marketing directors at senior living communities ask me the same question: “So what does our culinary program have to do with our marketing?” In short, just about everything. “We’re losing sales because of our food.” For more than 10...